Many of us have either owned or driven in a Nissan vehicle at one time or another. This Japanese car manufacturer has produced many well regarded vehicles over the years and continues to build strong brand awareness and support. Here’s a brief history of the company.
The company which eventually became Nissan Motors was originally established in 1933 when it took over all the manufacturing operations for Datsuns from the automobile division of Tobata Casting Co. It officially changed its name to Nissan Motor Co., Ltd on June 1, 1934.
Its founder was Yoshisuke Aikawa and had ambitious plans for the newly formed company to produce 10,000 to 15,000 cars per year. The first compact sized Datsun vehicle was produced at the Yokohama plant in April 1935. These cars were sold extensively throughout Japan and were also exported to Australia the same year.
As things evolved, the company also began to produce other passenger cars and trucks. However as World War II approached, the production shifted from small Datsun passenger cars to military trucks. During the war, Nissan also produced engines for military planes and for motorized torpedo boats.
Following the war, Nissan started to produce trucks again in 1945 and Datsun passenger cars in 1947. However at that time there were significant labor disputes which culminated in a 100 day strike in 1953. This lead to the development of much more effective management relations which were based on mutual trust.
In the 1960′s and 70′s, significant capital investment enabled the company to establish two state of the art manufacturing facilities. There were also many advanced designs which were developed and introduced over that period.
Notable improvements in the reduction of pollutants as well as efficient utilization of fuel helped to make these kinds of vehicles very popular with Americans following the oil crises in the 70′s. At that time Japanese vehicles were in great demand and captured a much larger share of the US market over that time.
As time evolved, Nissan continued to develop innovative new technologies and engineering to further improve their cars. They improved gas mileage and incorporated many advanced materials to help lower the weight and to provide better structural safety in their cars. In addition, Nissan became a leader in incorporating CAD/CAM systems and industrial robots.
This work has continued to evolve and has helped to establish Nissan as a leader in the design and development of cost effective vehicles with advanced technology and features.
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Were ahead of our time…are you??? JASSIC is a term coined by Brenda Ayala and Diasiss in June of 2006. The moderators of WWW.JASSICS.COM have originated this term to describe a Japanese classic car and culture. It is combined from two words – Japanese and classic.A JASSIC can refer to many cars considered Japanese and classic, but the word classic as used with the term JASSIC doesnt necessarily mean a Japanese car 25 years or older. It is used with this definition of classic below. CLASSIC Belonging to the highest rank or class; Serving as the established model or standard-a classic. Having lasting significance or worth; enduring. ORIGIN http moderator DIASISS known for being controversial, innovative, and ambitious, was becoming frustrated with most car cultures not recognizing Japanese cars and their controversial urban culture. In an attempt to combat popular culture and solve this problem he thought it would be wise to invent a coined term to which he is quoted saying if you can know a car type and culture by simply saying American Muscle or Tunerwhy not a term for the ghetto and urban old-school Japanese cars and culture!!! Brenda Ayala suggested, why not call them JASSICS??? which caught on very quickly and was very well received once used.The term was also created to make a statement to the car world that Japan CAN make a classic car and can be recognized as a force and rival for American and European classic cars to reckon with.. The terms JASSIC and JASSCAR <b>…</b>
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In Which Countries Outside Japan Are Japanese Car Imports Popular?If you know of a guide or report about the Japanese car import market, please let me know.
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Craig Thornburrow -
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“And now I would like to invite you to see more invaluable information on Nissan Motors at http://www.nissanmazda.com From Craig Thornburrow – A writer, small business owner and big fan of Nissan”
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