The global economic downturn has severely affected the car rental market in 2009. The global car rental volume and demand experienced a steep decline as the leisure and business spending remained weak and prices for gasoline faced significant volatility which adversely affected the automotive travel patterns in material ways. Almost all the major industry players reported negative results for 2009.
The car rental market is generally categorized either by the location of rental, that is airport or non-airport; or by the type of customer, that is, Leisure, Corporate, or Replacement. In the global car rental market, the United States is the largest market accounting for almost sixty percent of the global sales, followed by Europe and other nations. The demand for car rentals is mainly driven by increase in air travel, increase in hotel occupancy rates and implementation of appropriate distribution and logistics strategy by the companies operating in the car rental market. The most important long term trends in the car rental industry today are technological innovation through the adoption of green cars, navigation systems and other technological features; increase in vehicle acquisition cost; and introduction of car sharing programs, among others.
The companies in the car rental market responded to these challenging times mainly through price discipline and active fleet management as well as through increased marketing efforts. The car rental industry experienced significant consolidation in the past few years and is expected to consolidate even further in the next few years due to an increasing competitive environment. The future of the car rental industry looks generally positive as business and leisure car rental is expected to grow mainly due to rise in travelers around the world, among other factors. Growth is also expected to be significant for both the business and leisure segments in fast developing car rental markets of China and Japan.
The report provides an analysis of the global car rental industry, with focus on various geographic regions. The market drivers, trends and challenges for the car rental industry have also been analyzed. The report also presents the competitive structure of the industry and profiles major players with a discussion of their key business strategies.
Table of Contents :
1. Overview
Revenue Model
2. Global Car Rental Market Overview
2.1 Global Market Structure
2.2 Major Markets
2.2.1 United States Car Rental Market
Market Value
Growth Rate
Market Share
2.2.2 European Car Rental Market
Overview
Market Segments
2.2.3 Chinese Car Rental Market
2.2.4 Japanese Car Rental Market
3. Market Dynamics
3.1 Key Trends
3.1.1 Increase in Vehicle Acquisition Cost and Fleet Financing
3.1.2 “Greening” of Car Rental Industry
3.1.3 Industry Consolidation
3.1.4 Cost Saving Programs
3.1.5 Diversification of Fleet Purchase
3.1.5 Car Rental for Business Travelers Remains Flat
3.2 Significant Developments
3.2.1 Technological Innovations
3.2.2 Car Sharing Program
3.2.3 Increased Marketing Efforts
3.2.4 New Ways of Competing
3.3 Growth Drivers
3.3.1 Leisure and Business Spending Picks Up
3.3.2 Increase in Enplanements and Hotel Demand
3.3.3 Adoption of Proper Distribution and Logistics Strategy
3.4 Major Challenges
3.4.1 Adverse Economic Conditions
3.4.2 Fuel Costs
3.4.3 Dependence on Air Travel
3.4.4 Pricing Pressure
4. Competitive Scenario of Car Rental Market
5. Company Profiles
5.1 Hertz Global Holdings, Inc.
Company Overview
Financial Summary
Business Strategies
Customer Focused Innovation
Revenue Diversification Initiative
Expansion in Leisure Market
5.2 Dollar Thrifty Automotive Group, Inc.
Company Overview
Financial Summary
Business Strategies
Focus on Core Operations
Expand Brand Representation through Franchising
Improved Fleet Diversification and Fleet Management
5.3 Avis Budget Group, Inc.
Company Overview
Financial Summary
Business Strategies
Optimizing the Two Brand Strategy
Expanding Revenue Sources
Capturing Incremental Profit Opportunities
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Watch the video related to trend japanese car
2009 International Car of the Year. The Nissan GT-R has been rated the coolest trend car of? today by the very famous german car magazine “Auto Bild”. Nissan claims the GT-R can reach a top speed of 192 mph (309 km/h), Motor Trend recorded a top speed of 195.0 mph (313.8 km/h). It has been tested to achieve 0-60 mph (97 km/h) times as low as 3.2 seconds with launch control and 3.9 seconds without (improved to 3.5 seconds in models produced since March 2009). Autocar achieved a 0-100 mph (160 km/h) time of 8.5 seconds. With a manufacturer claimed lap time of 7:26:7 min on standard Japanese market tires, the GT-R is currently one of the fastest production cars to lap the Nürburgring circuit. The GT-R currently holds a lap time of 1:19.7 around the Top Gear Test Track, equalling that of the Ferrari 430 Scuderia. Road & Track were able to achieve quick lap times with the car on Buttonwillow Raceway, clocking in approximately 5 seconds faster than the Chevrolet Corvette Z06 and Porsche 911 Turbo. On Willow Springs International Motorsports Park, Edmunds were able to achieve lap times that were approximately 1 second slower than a Chevrolet Corvette ZR1 with the GT-R. Several automotive journalists, including Chris Harris of Autocar, Jethro Bovingdon of Evo, and Jason Barlow of Top Gear (magazine) have compared the GT-R to the Bugatti Veyron. Harris and Bovingdon both labeled the GT-R a “baby Veyron” in their respective comparison tests of the car. The production version of the <b>…</b>
Help answer the question about trend japanese car
why do more people invest money in buying/modifying Japanese cars over German?Alright I'm having a very hard time understand this so can someone explain it to me. I notice so many more people especially street racers are willing to invest money and buying a Japanese car and fixing it up/modifying it over german cars, why is that?!? German cars have some of the nicest fastest cars in the world. Bmw m3, m5, m6, pretty much all mercedes AMG models, audi a8, audi R8, porche 911 turbo, just a few as examples. And my bet it all these cars would kick and japanese cars butt in a race. So why do people go and buy cars like evos, Subaru wrx, sti, acura rsx, honda civics, supera's, skyline, lancers, and so on. What is it with this Japanese trend. Why is it not as common to buy an m6 and modify it, or an audi r8, or AMG?????????
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